UTM Link Generator

giga.tools Free UTM Link Builder

A simple, fast, and free tool to create tracked URLs for your marketing campaigns. Enhance your analytics and understand exactly where your traffic comes from by adding UTM parameters to your links with ease.

What is a UTM Link Builder?

A UTM link builder is a tool that helps marketers create custom URLs with tracking parameters. These parameters, known as UTM codes, allow analytics platforms like Google Analytics to identify the specific campaigns that are driving traffic to a website. The giga.tools UTM Link Builder simplifies this process by providing a clear interface to enter your campaign details and instantly generate a properly formatted, trackable URL.

How do you use the UTM Link Tool?

Using a UTM link tool is straightforward. You start by pasting your destination URL into the designated field, then fill in the applicable values for your UTM parameters such as source, medium, and campaign name. The giga.tools UTM Link Builder automatically combines this information to generate a complete, trackable URL that you can copy and use immediately in your marketing efforts.

How do I build a UTM link for my campaign?

To build a UTM link, you need to append specific parameters to your destination URL. With the giga.tools builder, you simply enter your base URL and then define your campaign variables in the provided fields: utm_source, utm_medium, utm_campaign, and the optional utm_term and utm_content. The tool then generates the final URL, ready for you to use in your ads, emails, or social media posts.

Which UTM parameters are required?

While there are five standard UTM parameters, typically utm_source, utm_medium, and utm_campaign are considered essential for meaningful campaign tracking. These three fields help you identify where the traffic came from, the marketing channel used, and the specific campaign it belongs to. The giga.tools builder highlights these necessary fields to ensure your tracking is effective.

What is the utm_source parameter?

The utm_source parameter identifies the source of your traffic, such as a specific website, search engine, or newsletter name. For example, if you are tracking a link from a Google search ad, you would set the source to 'google'. This helps you understand which platforms are most effective at sending visitors to your site.

What is the utm_medium parameter?

The utm_medium parameter specifies the marketing channel or medium used, such as 'cpc' for cost-per-click ads, 'email' for email campaigns, or 'social' for social media posts. Using this parameter consistently helps you compare the performance of different marketing channels in Google Analytics. Our tool lets you easily input the medium to categorize your traffic correctly. To calculate the Click Through Rate (CTR) of your UTM Link, and compare it to benchmarks, use our CTR Calculator & Benchmark Comparison Tool.

What is the utm_campaign parameter?

The utm_campaign parameter is used to name your specific marketing campaign, promotion, or strategic initiative. For example, you might use 'summer_sale_2025' or 'new_product_launch'. This allows you to group all traffic associated with a particular effort and measure its overall success.

When should I use utm_term?

The utm_term parameter is optional and primarily used to track the specific keywords you are bidding on in paid search campaigns. For instance, if you are running an ad targeting the phrase "running shoes," you can set utm_term=running_shoes to measure that keyword's performance. This provides valuable insight into which keywords are driving the most conversions.

What is utm_content used for?

The utm_content parameter is also optional and is useful for A/B testing and differentiating between links that point to the same URL. For example, if you have two different call-to-action (CTA) buttons in an email, you could use 'blue_button' and 'red_button' as utm_content values to see which one is more effective.

How can I track my marketing campaigns in Google Analytics?

To track campaigns effectively in Google Analytics, you must use UTM-tagged URLs for all your marketing efforts. By creating unique links with the giga.tools UTM Builder for each campaign, source, and medium, you ensure that Google Analytics receives detailed data. This allows you to analyze campaign performance, measure ROI, and gain deeper insights into audience behavior.

Are there common mistakes to avoid when creating UTM links?

Yes, common mistakes include using inconsistent naming conventions (e.g., 'linkedin' vs. 'LinkedIn'), which splits your data in analytics reports. Another frequent error is manually typing parameters, which can lead to typos. Using the giga.tools UTM Builder helps prevent these issues by providing a structured and standardized process for link creation. It is also a best practice to use underscores or dashes instead of spaces in parameter values.

Is this UTM builder compatible with Google Analytics 4 (GA4)?

Yes, the UTM parameters generated by the giga.tools UTM Link Builder are fully compatible with Google Analytics 4 (GA4). GA4 automatically recognizes and processes standard UTM parameters (utm_source, utm_medium, utm_campaign, etc.) to populate its traffic acquisition reports. Using our tool ensures your campaign data is captured correctly in the latest version of Google Analytics.

How do I create consistent UTM links for my team?

Consistency is key to reliable campaign tracking. To ensure your team creates consistent UTM links, establish clear naming conventions for your campaigns, sources, and mediums and document them. While the giga.tools builder is a simple, free tool for quick link generation, for enterprise-grade management, you may need a system to manage predefined conventions.

Where do I use the generated UTM URL?

Once you have generated your trackable URL with the giga.tools UTM Builder, you can use it in any external marketing channel. This includes links in social media posts, email newsletters, paid ad campaigns, QR codes, affiliate links, and even in influencer marketing content. The goal is to track any traffic that you are actively driving to your site.